E-commerce Data Layer
What Service We Provide
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Facebook PixelFacebook Pixel
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Server-side TrackingServer-side Tracking
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Pixel Setup with Conversion APIPixel Setup with Conversion API
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E-commerce Data Layer SetupE-commerce Data Layer Setup
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GA4 Server-side Tracking with GTMGA4 Server-side Tracking with GTM
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Custom Event SetupCustom Event Setup
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E-commerce Data Layer Setup Service
E-commerce Data Layer: Streamlining Data for Enhanced Tracking
An E-commerce Data Layer is a structured JavaScript object implemented on a website to standardize the collection and transmission of key e-commerce data to analytics, marketing, and tag management systems like Google Tag Manager (GTM). It acts as a bridge between your website and third-party tools, ensuring accurate and consistent tracking of user interactions and transactions.
Key Features
It offering greater control over data privacy and measurement across the entire customer journey.
- Standardized Data Structure
- Event Tracking
- Seamless Integration
- Customization
