GA4 Server-side Tracking with GTM
What Service We Provide
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Facebook PixelFacebook Pixel
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Server-side TrackingServer-side Tracking
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Pixel Setup with Conversion API (CAPI)Pixel Setup with Conversion API (CAPI)
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E-commerce Data Layer SetupE-commerce Data Layer Setup
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GA4 Server-side Tracking with GTMGA4 Server-side Tracking with GTM
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Custom Event SetupCustom Event Setup
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GA4 Server-side Tracking with GTM Service
GA4 Server-Side Tracking with GTM: Elevating Analytics Accuracy and Privacy
Google Analytics 4 (GA4) server-side tracking with Google Tag Manager (GTM) enables businesses to process and forward user interaction data through a server before sending it to GA4. This approach enhances data accuracy, ensures compliance with privacy regulations, and provides greater control over analytics and marketing data pipelines.
Key Benefits
Google Analytics 4 (GA4) server-side tracking with Google Tag Manager (GTM) involves using a server-side container to process and forward data to GA4.
- Server-Side Container Setup
- Client-Side Tracking
- Data Processing in GTM
- Forwarding Data to GA4
