Server-side Tracking
What Service We Provide
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Facebook PixelFacebook Pixel
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Server-side TrackingServer-side Tracking
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Pixel Setup with Conversion API (CAPI)Pixel Setup with Conversion API (CAPI)
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E-commerce Data Layer SetupE-commerce Data Layer Setup
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GA4 Server-side Tracking with GTMGA4 Server-side Tracking with GTM
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Custom Event SetupCustom Event Setup
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Server-side Tracking Service
Server-Side Tracking: Enhancing Data Collection and Privacy
Server-side tracking is a method of collecting and processing user data on a server rather than directly from a user’s browser or device. Instead of sending data to analytics and marketing platforms directly from the client, events are sent to a server endpoint, which then processes and forwards the data to the desired destinations.
Key Benefits
Server-Side Tracking is a data collection method where user interactions are tracked directly from the server, rather than the browser.
- Improved Data Privacy
- Enhanced Data Accuracy
- Better Control
- Compliance
