Pixel Setup with Conversion API (CAPI)
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Pixel Setup with Conversion API Service
Pixel Setup with Conversion API: Bridging Data Gaps for Enhanced Tracking
Setting up a Pixel with the Facebook Conversion API (CAPI) allows businesses to enhance their event tracking by sending data directly from their server to Facebook. Unlike traditional browser-based pixel tracking, the Conversion API enables reliable data collection even when browser restrictions or ad blockers hinder client-side tracking.
Key Features
It enhances ad performance by providing accurate insights, bypassing browser restrictions.
- Server-to-Server Communication
- Enhanced Data Privacy
- Improved Event Match Quality
- Seamless Tracking